Certified Legal Professional (CLP) Practice Exam

What was the reaction of Attorney to using a professional actor in an advertisement?

1. She was required to disclose this fact

2. It is permissible if all other guidelines are followed

3. The advertisement must be withdrawn

4. It sets a precedent for ethical breaches

The correct answer is: It is permissible if all other guidelines are followed

The correct answer reflects the understanding that utilizing a professional actor in an advertisement is permissible as long as the advertisement complies with other applicable legal and ethical guidelines. The American Bar Association and various state bar associations provide specific rules regarding advertising and solicitation, which commonly allow for actors to portray attorneys, provided that the portrayal does not mislead the viewers regarding the nature of the services offered. In this context, as long as the advertisement accurately represents what the actor is portraying and does not create false impressions about the legal services provided, it's acceptable under these guidelines. While disclosures might be required in certain scenarios—like when presenting endorsements—being an actor in an advertisement doesn’t inherently violate rules governing lawyer advertising. The other choices suggest more restrictive limitations that do not necessarily apply when the advertisement is framed properly within the established legal marketing guidelines. Hence, the answer acknowledges the flexibility inherent in advertising strategies for attorneys while still adhering to professional standards.